[updated 12.June.02]
Opening Reception and Cocktails
Refreshments and conversation with colleagues
Keynote Speaker: Mike McCurry, former White House press secretary to President Clinton
How do we navigate coverage of primary elections and the start of the fall campaign push in the midst of 9/11 anniversary coverage? Will the anniversary and its extensive coverage shift voter concerns back toward national and international issues and away from domestic and local issues? Either way, whats on the minds of voters going into the fall campaign?
How do you get candidates to go beyond their message points? How do we tell stories that matter to voters? From Nashville to New York, Maine to Minnesota, and Washington to Wisconsin, well review a selection of new campaign reporting approaches.
Forty states are facing significant budget deficits this year. The battle over state budgets and possible deficit spending is defining many state-level races. What are some fresh approaches to covering the dollars and cents?
Telling the Candidates Story: What Makes Them Tick?
From choice-style documentaries to at home with candidates series, how do we reveal who the candidates are and what makes them tick? Well screen compelling examples and examine storytelling techniques.
Candidates positions, ballot initiatives, community concerns: there are always tough issues at the heart of a campaign. How do we sort through and report those issues in ways that connect with our audiences? Well look at new ideas for covering issues like housing, gun control, sprawl and health care.
A days-end discussion of ethical dilemmas in covering political campaigns. Whats fair game in questioning candidates? What matters about a candidates personal life?
Tips on how to stay engaged with voter concerns
A how-to guide to finding good research sources, plus how to report those pesky polling numbers, both during the campaign and the exit polling data on election night.
A step-by-step guide to researching, writing, and production of ad watch and truth check reports on political commercials.
Pulling together everything discussed during the workshop into a plan for your newsroom.
11:00=12:00 p.m.