Where In Wisconsin?: Doyle

WISC    Madison, Wisconsin
Wisconsin Public Television    Madison, Wisconsin

WISC: Doyle run time » 4:09
WPT: Doyle run time » 7:39

Where In Wisconsin? Gubernatorial Reports:
How We Did What We Did, and Lessons Learned

contributed by Kathy Bissen, Wisconsin Public Television

Timing is everything (or much of the thing). Getting a candidate to give us a full day was probably only possible because we did this 4 months before the primary, 6 months before the general.

Partnerships help. Its difficult for candidates to decline a combined request from statewide radio, statewide TV, the major state newspaper and the #1 commercial TV station in the capital city.

Partnerships (can) hurt. We all have different priorities and sometimes they arent in sync (i.e., importance of geographic diversity, endorsements and/or other involvement with candidates by some partners, timing of reports, etc.). Part of this can be the too many cooks syndrome.

Criteria. Just like debate inclusion criteria - but this is particularly tricky this early in the campaign.

Equivalency (not the same as equality per 9th grade algebra). Each candidate was told s/hed be going to two counties. Those counties were selected considering the following:
· One county leaned Democratic and one leaned Republican in past elections;
· Local television market in the area;
· Geographic diversity so we covered much of the state by end of project;
· No candidate could go to his or her home county or one he or she had a significant tie to;
· Urban/rural mix;
· Similar specific locations such as school, factory, senior center, business, etc.

Ducks. These little fellows need to be in a row before contacting candidates.
· How do we select who is going to which part of the state? (random drawing)
· How do we select the specific locations we visit during the day? (Group criteria setting followed by two people doing scouts and choosing. Important to have a TV person help choose. We had some good places that were bad TV ( i.e., dark restaurant, nursing home where we cant shoot faces, etc.)
· In what order do the candidates participate and who decides? (Candidates were told that whomever responded to our invitation first would have first choice of dates.)

More ducks.
· Where do we meet the candidate if s/he doesnt know where were going? (Our convoy organized in a parking lot in a city within reasonable distance of our first destination.)
· How far in advance do we give the candidate that information? (They knew the counties weeks in advance. They were told the first location when they got to the parking lot, and found out each subsequent location at the completion of the previous location.)
· How do we prevent a candidate from having local volunteers stack a location? (This could have happened in the hour or more drive between stops. We had a reporter ride with the candidate.)

Five is the magic number. Five stops per day seemed to work. Six was too much considering geographic logistics. Four was too few due to high probability one or two would be duds.

Have a plan and be willing to ditch it. Be willing to jettison a location if its a bust and go somewhere else. Let all locations that are expecting us know we will be there if time permits so we have the freedom to be spontaneous.

Let (a few) citizens in on the secret and ask them to keep it. Not telling citizens which candidate would be showing up didnt really work. Usually theyll keep the secret.

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