10 WAYS TO GET AN ANSWER

contributed by Roland De Wolk, KTVU, Oakland

Repeat the question. Then repeat it again if necessary.

Politely, but declaratively, point out they have not answered the question. (Remember, this is YOUR interview. YOU are running it. You get paid to do this, not make or keep friends.)

Attempt to clarify the answer, if you have reason to believe it is muddled, by saying something such as “Stop me from putting words in your mouth, but are you saying…?”

Briefly explain the significance of the question and the possible answers to the audience, whether they are viewers, listeners, voters, taxpayers, citizens or others. (Also be prepared to briefly state what some might regard as the significance of NOT answering the question.)

Be prepared for the likely answer, so you may nuance it towards a more germane response.

Search the record before the interview, looking for answers to similar questions. Cite these answers to provoke a direct response.

Provoke a response by citing opponent’s interpretation of their answers and actions.

Consider why they don’t want to answer the question directly, then ask if that’s why there is no answer forthcoming.

Remember the First Amendment gives people not only the right to speak, but also the right NOT to speak. Your direct acknowledgement of this adds to your credibility -- but you must have it stated for the record that they chose NOT to answer.

Know when to give up. There’s no point battering the witness, and not getting an answer after valiant attempts may say as much or more than a direct answer itself.