Saturday  |
1 June |
[updated 10.May.02]
|
| 8:309:00 a.m. |
Breakfast and Introductions |
| 9:0010:15 a.m. |
Introducing the Truth Check
Why truth checks are good journalism: Examples that work
Choosing which ads to cover: Some or all?
The difference between ad watch and ad analysis
When can you label an ad or campaign claim "false"? |
| 10:1510:30 a.m. |
Break |
| 10:3012:00 p.m. |
Step-by-Step Guide to Building a Truth Check: Research
Station resources: How much do you need?
Finding research sources: Web, legislative librarians, issue groups who keep politician scorecards
Partnering with universities or hiring grad student researchers
Partnerships with other media |
| 12:301:30 p.m. |
Lunch |
| 1:303:30 p.m. |
Step-by-Step Guide: Reporting and Production Approaches
Writing for "show and tell"
Use of Graphics: alternative approaches
Whom to Interview: candidates, experts or both?
|
| 3:30-4:00 p.m. |
Show and Tell: Your Examples and Peer Feedback |
| 4:004:15 p.m. |
Break |
| 4:155:30 p.m. |
Discussion: If you do ad watches, do you need to send for lawyers, guns, and money?
Dealing with unhappy candidates: what are the risks?
Dealing with unhappy lawyers: what are the legal issues?
Dealing with unhappy station management: will doing ad watches cost your station ad revenue or underwriting support? |
| 6:008:30 p.m. |
Reception and Dinner |
| Sunday |
2 June |
| 8:008:30 a.m. |
Breakfast
Show and Tell: Your Examples and Peer Feedback |
| 8:3010:00 a.m. |
Beyond Ads: Using the Technique on Other Coverage
Applying the technique to stump speeches, candidate debates, free air time, state of the state speeches, etc.
Applying the technique to issue coverage |
| 10:0010:15 a.m. |
Break
|
| 10:1511:30 a.m. |
Exercise: Build Your Own Ad Watch
Each team gets an ad and sufficient research to construct their ad watch approach
Feedback and discussion |
| 11:3012:00 p.m. |
Wrap-up, Discussion, and Evaluation |
Ad Watches and Truth Checks: Keeping the Candidates and Issues Straight