Saturday  |
24 April |
[updated March 24, 2004]
|
| 8-8:30 a.m. |
Breakfast
|
| 8:30 – 8:45 a.m. |
Welcome and Introductions |
| 8:45 – 9:30 a.m. |
Overview: What’s on the Mind of the Voter in 2004
What are the issues on the minds of the voters? How is this general campaign going to be different from or similar to others? What are the themes to look for and how can we help voters make an informed decision?
Speaker: Andrew Kohut, director, Pew Research Center
|
| 9:30-9:45 a.m. |
Break |
| 9:45-11 a.m. |
Jobs, Trade and the Economy
There’s no question that economic issues are central to the 2004 election. But do words like free trade, outsourcing, deficit reduction, and monetary policy make your eyes glaze over? Do you feel confused anytime someone says, “I support a weak dollar”? Not to fear! Tips for how to tell stories about the economy.
Presenter: Brooks Jackson, director, Annenberg Political Fact Check
|
| 11-11:15 a.m. |
Break |
| 11:15-12:30 a.m. |
Covering the Candidates: It’s the Money
Part 1: The Changing Money Game and How to Track It
The McCain/Feingold legislation has changed the money game for 2004. Why the “ground war” may take on new import vs. the “air war.” How money influences not only campaign strategy but candidate agendas. Tips on resources for researching campaign contributions and the money story.
Panelists:
Derek Lewis, founder and executive director, The Center for Public Integrity
David Magleby, Center for the Study of Elections and Democracy, Brigham Young University
|
| 12:30-1:45 p.m. |
Lunch
Featured Speaker: , CBS News White House Correspondent
|
| 2-3:30 p.m. |
Covering the Candidates: Telling the Story
Part 2: From Cash to Character, What Qualities Count?
What defines who a candidate is? Is it where his money comes from? His personal biography? His voting record? Or is it the elusive quality known as “leadership”? A look at how to create candidate profiles that examine everything from cash to character.
|
| 3:30-3:45 p.m. |
Break |
| 3:45 – 5:00 p.m. |
2004 Pitfalls and Problems: How do you cover this?
What’s the appropriate amount of coverage for:
Independent candidates?
Gay marriage?
The latest polls?
How do you deal with the private lives of candidates?
Dealing with stories like the Kerry “rumor.”
What’s fair and what’s a fixation?
Play it again (and again): The legacy of “The Scream.”
What should candidates really know?
Can a “pop” quiz be legit?
|
| 6:30-7 p.m. |
Reception/Social Hour
Refreshments and conversation with colleagues.
|
| 7-8 p.m. |
Dinner
|
| Sunday |
25 April |
| 8:00 – 8:30 a.m. |
Breakfast
|
| 9:30 – 10:45 a.m. |
The Three “I” Test:
Is it an issue in the campaign? Is it important? Is it interesting?
We all like to say we believe in covering the issues, but how you decide to cover it is just as important. Examples and tips on how to:
Produce issue stories that don’t make you snooze
Connect the dots between politics and what people care about.
|
| 10:45-11 a.m. |
Break
|
| 11 a.m.– 12 p.m. |
Story Brainstorming: Ideas and Examples for '04
A discussion of story possibilities that may not yet dominate the headlines but are worth tracking in the 2004 campaign, plus new video examples.
Where have all the pensions gone?
Health care benefits for retirees
Impact of state and city budget woes
Whatever happened to labor clout?
Wedge issues: What else besides gay marriage?
The year of the veteran
Labor union workers
Too many boomers
Online voting security
|
| 12– 12:30 p.m. |
Wrap up Discussion and Planning Your 2004 Coverage
|
| 12:30 p.m. |
Adjourn
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Covering Campaign 2004